The Online Advertising Handbook

Master the art of online advertising with The Online Advertising Handbook. This guide breaks down the key principles of running profitable ad campaigns on platforms like Meta, Google, and TikTok — even if you’re just starting out.

You’ll learn how to combine creative strategy, targeting, and data analysis to achieve real results and scale your campaigns with confidence.

You’ll learn how to:

• Set up, test, and optimize digital ads that convert

• Understand key metrics like CTR, CPC, and ROAS

• Build ad funnels that turn clicks into customers

• Avoid common mistakes that waste ad budget

📘 For entrepreneurs and creators ready to take control of their online marketing.